With over a decade of experience in digital content and eCommerce strategy, Melissa is a creative and results-driven professional with a proven track record of driving traffic, engagement, and revenue for food, fashion, and lifestyle brands.

Melissa’s expertise spans eCommerce strategy, SEO-optimised copywriting, and social-led storytelling, with a deep understanding of how to craft high-converting content across long-form articles, short-form video, and UGC. Skilled in CMS platforms, influencer marketing, and audience growth, she merges creativity with a strategic, business-minded approach shaped by running a successful content business.

From ideation and content production to campaign execution and performance optimisation, Melissa ensures every piece of content is engaging, data-driven, and aligned with business goals. Her work consistently bridges creativity and commerce, helping brands grow with impact.